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Archive for March 16th, 2007

Thank You Sir Richard Branson

Posted by gottabkd on Friday, March 16, 2007

VirginMobile logo

No seriously, a great big Thank You.

On the back page of section one of The Toronto Star on Wednesday, Sir Richard Branson took out a full page ad in an open letter to Canada’s 18.5 million mobile phone customers. Sorry there is no direct link to the ad but it basically explains to us Canadians, that with the new Number portability, it now gives us more options to move carriers. Of course he is now looking for more customers, but the point is he has made the Canadian Mobile system more like the USA and Europeans. He even has a site called that counted down the days, hours and minutes to the change. Now the site counts upwards counting the days of freedom.

Late Edit: go to and click on Richard Branson’s Note to see the open letter. 

Some history: Back in 1998…when number portability actually came into affectin the Greater Toronto Area (GTA) as well as eight other major cities across Canada, I for one tried to change my carrier while exercising my right to keep my number, only to be told by the customer service agent “Not gonna happen!” Flat out…. To which I replied, “But it is my right to keep my number. Why can’t I move it?” I was flatly told that the carriers are not going to allow it, they in fact fear it and are banding together “to not allow it”. They were breaking the law I told him to which he replied “But how deep are your pockets to fight them?”

And fast forward to this week….

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